How I almost lost my entire company in the first year on the job

GOTO Chicago 2018

Or how I learned to embrace failure and my competitors in the industry!

It is hard to establish a company's values and really get that right. But after doing so - what do you do when your company values contradict the largest relationship you have with your biggest customer? In this "War Story" track discussion, learn about what happened when a small business walked away from its largest source of dependable revenue and and its biggest customer - and how that decision sparked a change in the software development consulting industry across 30 other companies.