GOTO Chicago 2020

Monday Apr 27
11:00 –
Room 5
Monday Apr 27
14:30 –
Room 5
Tuesday Apr 28
12:00 –
Room 5
Wednesday Apr 29
12:00 –
Room 1

#DigitalNudge - The Hidden Forces that Shape our Digital Decisions


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35 thousand — that's the average number of decisions a person makes a day.
Almost one decision every two seconds. Have you ever wondered how many of these are "digital decisions"? Digital decisions are the ones we make using technology devices like smartphones, wearables and laptops. They're also decisions that computers and algorithms are making for us.

The number of digital decisions are only growing. In this talk Fabio will discuss:

  • Digital choice architecture (UX, XD, design, etc.) uses
  • Dark patterns to get people to do what they don't want/need to
  • The impact on individuals
  • What moral standards organizations hold themselves to
  • Trust, loyalty and users who come back because their needs have been resolved
  • The prevalence, power and danger of machine learning, artificial intelligence, virtual and augmented reality The #DigitalNudges4Good movement, which is about finding ways to leverage the knowledge about behavioral science and the nudge theory in ways that we can make the world a better place

Does it feature code examples and/or live coding? No

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