Masterclasses
GOTO Chicago 2019

Sunday Apr 28
13:00 –
16:00
Location: 201

Design Thinking masterclass (3 hours)

We spend a lot of our energy focusing on building the thing right. Design Thinking lets us make sure we’re building the right thing.

If you’ve ever gone deep on a project, only to find out that it doesn’t really solve what you hoped for, you’ve experienced the value of Design Thinking. Created as a four-step, double-diamond framework, Design Thinking walks you through understanding the real needs you need to meet, then refining a solution against them.

You’ll walk away from this workshop with the skills you need to confidently develop new products or services. We’ll start by introducing you to the double-diamond framework, then put each step into action with a series of activities designed to explore the problem, empathize with the users, generate ideas and map out solutions.

Who should attend this masterclass: Developers, designers and product owners who want to learn more about user research, design thinking and storyboarding solutions. If you’re trying to move your company forward, this masterclass will give you a framework for doing it effectively.

Academic level: This will serve as an introduction to design thinking and the exercises that make it possible. It will give you the tools to start implementing this process in your own company. No prior knowledge is required, just a desire to do what’s best for the user.

What is the take away in this masterclass: You’ll learn how to find your users’ thorniest problems and solve them. The simple design thinking and ideation techniques we’ll share can go back with you to your company, helping you to identify and create new products and services.


Mark Rickmeier
Instructor
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